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What is Diversity, Equality, Inclusion and Belonging (DEIB)? A Guide for Employers | MyAnova

Published by Beatrice Speck

7 February 2024

As the acronyms grow longer, so does the confusion about what it is we are supposed to be doing for our employees. This blog aims to demystify DEIB, providing a guide for employers to outline the tangible business advantages of supporting a diverse workforce.

By delving into case studies and success stories, we'll highlight companies that have experienced significant growth through diversity, equity and inclusion initiatives. Additionally, actionable strategies are discussed to help organisations attract, retain, and support diverse talent.

DEIB Definition

Quite simply, DEIB stands for diversity, equity, inclusion, and belonging. If you want to get technical, it should actually read DEI = B. That's because DEI is the formula (and steps taken) to create the desired result of belonging.

  • Diversity refers to the presence of a variety of people with different backgrounds, identities, experiences, perspectives, and characteristics.

  • Equity involves ensuring fair and just opportunities, treatment, and access to resources for all individuals, regardless of their backgrounds or identities.

  • Inclusion is the practice of creating an environment where everyone feels valued, respected, and has a sense of belonging. It involves actively involving and integrating diverse individuals into all aspects of a group or organisation.

  • Belonging is the feeling of being accepted, included, and valued within a particular group or environment.

If you love a visual, here’s a great breakdown from AIHR:


Three of our favourite case studies

Microsoft's Diversity and Tech Advancements:

Microsoft demonstrates the transformative power of diversity on innovation. With a dedicated commitment to inclusivity, the company's journey showcases how diverse hiring practices and inclusive workplace policies have propelled it to the forefront of technological advancements.


Unilever's Inclusive Growth Model:

Unilever's success story goes beyond financial gains; it shows improved employee satisfaction and operational excellence through embracing diversity, equity and inclusion. The inclusive growth model adopted by Unilever sheds light on the specific strategies that have contributed to the creation of an inclusive work environment. Unilever's experience showcases the holistic benefits of prioritising diversity.

McKinsey's Research:

The financial benefits of diversity extend beyond theoretical concepts. McKinsey and Company found that a higher representation of female employees correlates with a higher likelihood of outperformance; companies with over 30% women executives demonstrate a greater likelihood of outperforming those with 10 to 30%, which, in turn, outperform those with fewer or no women executives.


Actionable Strategies for Employers

To gain the advantage of DEIB practices, we have collated some suggestions for you to apply in your business:


1.      Create  Inclusive Recruitment Practices

To promote a workforce that reflects diversity, equity, inclusion and belonging (DEIB), employers should prioritise inclusive recruitment practices. This involves actively incorporating inclusive language in job descriptions, leveraging a variety of recruitment channels to reach diverse talent pools, and advocating for blind recruitment processes to mitigate unconscious biases and ensure fair hiring practices. By embracing these strategies, organisations can create an environment where every individual feels valued and welcomed.


2.       Develop Mentorships and Leadership

Recognise the importance of mentorship programs in nurturing the career growth of underrepresented groups. Encourage the development of diverse leadership by providing equitable opportunities for career and skill development. By creating mentorship relationships and promoting diverse leadership, organisations can empower individuals from all backgrounds to thrive and contribute their unique perspectives to the workplace.


3.      Implement Inclusive Policies and Procedures

In addition to promoting an inclusive culture, organisations need to establish and enforce inclusive policies and procedures across all levels. This includes policies related to anti-discrimination, harassment, and accommodations for diverse needs. By integrating inclusive policies into the values of the organisation, leaders demonstrate their commitment to creating a fair and supportive environment for all employees. Regularly review and update these policies to ensure they remain relevant and effective in promoting diversity, equity, inclusion and belonging.


4.      Promote an Inclusive Culture of Belonging

Building an inclusive work culture that promotes a sense of belonging requires strategic actions and ongoing commitment. Implement comprehensive training programs to raise awareness of diversity, equity, and inclusion issues and equip employees with the tools to promote an inclusive environment. Establish employee resource groups (ERG’s) and diversity networks to provide support, networking opportunities, and a platform for underrepresented voices to be heard.



In summary, embracing workplace diversity goes beyond a moral obligation; it's a proven catalyst for tangible business benefits. By prioritising comprehensive guides to enhance diversity, equality, and inclusion, employers and organisations can significantly elevate overall performance.


If you're ready to take your workplace culture to the next level, consider leveraging the power of data-driven insights through Anova, the workplace wellbeing and engagement survey platform. Effortlessly measure, analyse, and improve your organisation's DEIB using our in-built Inclusion and Belonging Survey Template.

Get in touch to explore our comprehensive Inclusion and Belong Survey Template to improve your organisation's DEIB.

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